Champions Journal
In January 2023, we were presented with a brief from Champions Journal, the official magazine of the UEFA Champions League to assist with taking their social media game to the next level. This involved creating a variety of different pieces of content for their Instagram that would engage and grow their audience.
We introduced a range of new ideas which utilized the content from their magazine and turned it into content which was fit for social media.
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Likes achieved across Instagram and TikTok
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Followers across Instagram and TikTok
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Organic views on 32+ videos
This enabled Champions Journal to achieve over 300,000 likes and gain over 8,000 followers as a result in the first 8 months of working together on Instagram.
We also built their TikTok channel from scratch, introducing the idea of turning their long-form video interviews with high-profile players into smaller viral clips.
The idea worked, and as a result - we took the Champions Journal TikTok from 0 to 8,000 followers in the first 3 months, achieving a total of 200,000+ likes, which also saw multiple videos go viral and hit over 500,000 views.
We continue to work closely with the Champions Journal to further improve their organic reach and engagement on all social media platforms.